Jun 6, 2017

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Basic Informative Data on Business

Internet Marketing in small business is all about making sure your business is: In front of your potential customers, Accessing potential customers using techniques that are inexpensive and easy to implement, In a location that your potential customers want you to be. The internet is also a place where you can gain important insight into potential customers and their thoughts about your products and services. According to Pew Research 81% of Americans on the internet used their computers to research a possible purchase online.  20% say they do research online as part of their normal day and 66% say they have made a purchase online. Business marketing small business style on the internet can help your company if your market is comprised of either consumers or providing business to business solutions.

According to a study done by comScore search engines on the internet are responsible for 31% of the searches done for local businesses.  The yellow pages is responsible for 30%.  If you take into account the online local directories, the number goes higher for people searching online.  Yellow page usage is also declining every year by 3%. Reaching your potential customers online can be done through search engine marketing, contextual advertising as well as social media, article syndication and distribution, participation in online communities as well as video marketing.

Marketing in small business can be quite costly but online advertising can prove to be quite inexpensive.  A business may be able to literally pay pennies for a potential customer to click on an ad. One of the most rewarding aspects of marketing online is the power to know exactly which part of your marketing mix works and which does not.  Guesswork is practically eliminated using feedback from various methods of testing and analytics.  This allows businesses to help ensure their return on investment is high.